Implementing Social Media
As seen in: Women Mean Business You’ve been lamenting about the decision for months. Should my business have a presence on Facebook, Twitter, LinkedIn, Pinterest or all of the above? What is my time...
View ArticleHow to Increase Twitter Followers
One of the most common questions I receive, after “How do I increase my Facebook fans?” is “How do I increase Twitter followers?” Over the years I have read numerous blogs, case studies, infographics,...
View ArticleUnconnecting with Connections
I created a LinkedIn account in 2009, and since then I have grown my network to 500+ connections. This large network, however, can create a lot of clutter on my LinkedIn newsfeed. While users can...
View ArticleClik here to view.
Personal or Professional Twitter Account
As social media becomes more ingrained in the fabric of our culture, businesses are beginning to develop social media guidelines, policies, codes of practice, and recommendations for employee use. I...
View ArticleClik here to view.
4 Common Facebook Advertising Questions Your Manager Might Have
Guest Post Blog by Derek Ochej, Public Education and Promotion Coordinator for City of Kingston Having worked in the municipal communications field since 2006, I have witnessed first-hand the addition...
View ArticleClik here to view.
Portfolio Image Sizes
Last year LinkedIn introduced a fabulous new feature: The LinkedIn Portfolio. The Portfolio allows LinkedIn users to showcase images, links, videos, audio, or presentations on their Education,...
View ArticleClik here to view.
Following the Conversation on Social Media
It’s been a long day at the office and you’re looking forward to catching up on your favourite television series and/or sporting event. As you turn on the television and settle in, do you find...
View ArticleClik here to view.
Simple Social Media
This past week, while I was on vacation with my husband, I was reminded that social media doesn’t have to be complicated. During our time off we visited Konzelmann Winery, one of my favourite wineries...
View ArticleClik here to view.
Hashtags In Commercials
Have you noticed the recent trend of hashtags being used during commercials? I tasked my research assistant to record hashtags that were being used in commercials during a 3-day span. During that time...
View ArticleClik here to view.
How-To Increase Facebook Fans & Twitter Followers | Social Media Boot Camp
Social Media Boot Camp Register Now! Date: September 16, September 23, September 30 Total Training: 3 sessions, 2 hours/each Cost: All 3: $130+hst (Savings of $20!) Single: $50+hst Managing...
View ArticleClik here to view.
Facebook Advertising Analytic Update
Over the last year Facebook has been working diligently to improve analytics associated with advertisements. If you haven’t taken a look at the back-end of your advertising campaigns, you may be...
View ArticleClik here to view.
Tweet Activity and Analytics
For those of you who know me, you know that I love data and numbers. My undergraduate degree was Business & Economics, and I certainly loved analyzing data and running regression analysis. Enough...
View ArticleClik here to view.
Marketing Strategy & Instructional Design Parallels – Part 2
Part 2: As many of you know, I have a passion for lifelong learning and the field of education. Reflecting upon 3 years of business, I continue to notice the parallels between marketing strategy and...
View ArticleClik here to view.
Social Media Commandments: Thou Shalt Remain Relevant to Thy Audience
Guest Post Blog by Derek Ochej, Communication Professional As a person who works in the communications field, there are a lot of little things that bother me about social media, but one in particular...
View ArticleClik here to view.
Simple Social Media Audit
When thinking about developing a social media plan, it is important to understand the current state of your business’ social media. When meeting with clients, I ask them to prepare a list of their...
View ArticleClik here to view.
Clik here to view.
Social Media Academy – Week 2
This course will guide participants through the development of a social media strategy and 6-month content calendar for their business or organization. Topics include: Social media goals and objectives...
View ArticleClik here to view.
Social Media Academy – Week 3
This course will introduce participants to best practices associated with branding a company or organization’s online social media presence. Participants will be introduced to free and low-cost online...
View ArticleClik here to view.
Social Media Academy – Week 4
This course will provide in-depth, hands-on practice with a business or organization’s Facebook Page. Participants will be introduced to best practices of creating effective Facebook posts. Topics of...
View ArticleClik here to view.
Social Media Academy – Week 5
This course will provide in-depth, hands-on practice with a business or organization’s Twitter account. Participants will be introduced to best practices of effective Twitter tweets. Topics of...
View Article
